You’ve probably noticed in Google searches, sometimes results appear with yellow star ratings, revealing how highly customers of the business or product have reviewed it online. This can be a great marketing tool, kind of like an instant positive referral from your customers to someone who’s searching for what you offer. It’s a simple process […]
Site security is one of the essential must-haves for effective dental websites. There was a time when a lot of small business websites were fine using unsecured HTTP sites instead of the more secure HTTPS protocol, but that’s no longer a good option for several reasons. Starting in 2018, Google has been labeling sites without […]
Taking advantage of free advertising is something every small business owner hopes to be able to do, and there’s an easy opportunity for just that on your Google My Business profile. Google has been using plenty of new features, like service menus and appointment booking links, on Google My Business to collect information about local […]
We have some exciting news to share! Form + Function’s president and CEO, Justin Bosco, is featured in a new documentary series by the Economist. The series, called “Now & Next,” aims to “reveal the pressures, plans and tipping points for global change,” according to the magazine. This is the fifth episode of the series, […]