When we start looking at ways to increase search ranking and online visibility for websites, there can be a lot of uncertainty, or gray areas, and it can seem hard to figure out what the best tactics to boost your website might be. Part of that is that the ultimate goal for each website might […]
You’ve probably noticed in Google searches, sometimes results appear with yellow star ratings, revealing how highly customers of the business or product have reviewed it online. This can be a great marketing tool, kind of like an instant positive referral from your customers to someone who’s searching for what you offer. It’s a simple process […]
Site security is one of the essential must-haves for effective dental websites. There was a time when a lot of small business websites were fine using unsecured HTTP sites instead of the more secure HTTPS protocol, but that’s no longer a good option for several reasons. Starting in 2018, Google has been labeling sites without […]
Taking advantage of free advertising is something every small business owner hopes to be able to do, and there’s an easy opportunity for just that on your Google My Business profile. Google has been using plenty of new features, like service menus and appointment booking links, on Google My Business to collect information about local […]
Service-based businesses like dental practices, law offices, or salons are finding more and more success using Google MyBusiness to connect with potential clients. In fact, if you have a location-based business of any kind, Google MyBusiness is already affecting your online presence — and your competition’s, too. Would-be customers looking for a local service, for […]
The marketing department at your company probably juggles a lot of different responsibilities on a day-to-day basis. From guiding strategy & creating content to optimizing pages and monitoring conversion rates, marketers are constantly forced to switch between creative and analytical functions. This sort of context switching is tough on it’s own and staying creative when […]