White Paper Format Tips The best pieces of content marry great writing and topical authority with great design, but many brands get tripped up somewhere in the process. Should you have a writer push out copy first and then hand things off to a whitepaper designer? Or should you have a designer create a template […]
The marketing department at your company probably juggles a lot of different responsibilities on a day-to-day basis. From guiding strategy & creating content to optimizing pages and monitoring conversion rates, marketers are constantly forced to switch between creative and analytical functions. This sort of context switching is tough on it’s own and staying creative when […]
The Top New White Paper Design Trends You know the feeling of satisfaction when you create a piece of whitepaper or eBook content that just works. You send it out into the online space, and it gets received the way you had planned and hoped. Whether it’s by successfully building engagement to move existing leads […]
Savvy content marketers turn to content-rich mediums like whitepapers to get their message out, and with good reason. 62% of the most successful companies in content marketing report that whitepapers are their most effective content medium in terms of achieving their objectives. Whitepapers are great at packing tons of value into one publication, and not-quite-coincidentally, they’re […]