It’s that time of year again. With 2017 soundly in the books, many companies are wrapping up the process of planning their annual report design, a document that board members, key customers and stakeholders will all receive. With a project as high-profile as this, the need to make a great impression is an obvious one. […]
White Paper Format Tips The best pieces of content marry great writing and topical authority with great design, but many brands get tripped up somewhere in the process. Should you have a writer push out copy first and then hand things off to a whitepaper designer? Or should you have a designer create a template […]
Your website is the foundation of your company’s online presence. It helps people find you, understand your services and generate leads or sales. But unfortunately, a lot of B2B companies have a questionable view of their website’s ROI. This isn’t always accurate, but many business owners and marketing managers simply don’t know how effective their […]
The marketing department at your company probably juggles a lot of different responsibilities on a day-to-day basis. From guiding strategy & creating content to optimizing pages and monitoring conversion rates, marketers are constantly forced to switch between creative and analytical functions. This sort of context switching is tough on it’s own and staying creative when […]
The Top New White Paper Design Trends You know the feeling of satisfaction when you create a piece of whitepaper or eBook content that just works. You send it out into the online space, and it gets received the way you had planned and hoped. Whether it’s by successfully building engagement to move existing leads […]