You’ve probably noticed in Google searches, sometimes results appear with yellow star ratings, revealing how highly customers of the business or product have reviewed it online. This can be a great marketing tool, kind of like an instant positive referral from your customers to someone who’s searching for what you offer. It’s a simple process […]
Taking advantage of free advertising is something every small business owner hopes to be able to do, and there’s an easy opportunity for just that on your Google My Business profile. Google has been using plenty of new features, like service menus and appointment booking links, on Google My Business to collect information about local […]
If you’re in a service-based business, like medical or dental practices, salons and spas, home or car repair businesses, there are new options available from Google to improve your online presence using your Google My Business profile. Google announced they have expanded their My Business menu editor tool, something previously only available to restaurants and […]
We have some exciting news to share! Form + Function’s president and CEO, Justin Bosco, is featured in a new documentary series by the Economist. The series, called “Now & Next,” aims to “reveal the pressures, plans and tipping points for global change,” according to the magazine. This is the fifth episode of the series, […]
Service-based businesses like dental practices, law offices, or salons are finding more and more success using Google MyBusiness to connect with potential clients. In fact, if you have a location-based business of any kind, Google MyBusiness is already affecting your online presence — and your competition’s, too. Would-be customers looking for a local service, for […]
Everyone with a website is familiar, by now, with the intermittent huge changes Google makes to how it searches, ranks and recommends sites online. In the fall of 2018, one such big change was rolled out, and it’s one that disproportionately affects health, medical and wellness sites. For dentists keeping an eye on how their […]
Online reviews are an enormously important part of local SEO strategy. 92% of customers read online reviews and 88% trust reviews as much as they would a recommendation from a friend. With the importance of online reviews to consumers, it’s not shocking that they’ve been incorporated as a ranking factor in local SEO. In fact, […]
Why Use Google Posts? If you’re a location-based business, chances are you’re always looking for new ways to stand out and bring more customers into your place of business. Local search is extremely powerful for small, location-based businesses, with 80% of consumers using search to find local information and half of mobile searches resulting in […]
3 of the most important blogging benefits for business If you’ve heard that people are using blogging to grow their business online, but are struggling to connect the dots on exactly how it works and how it will benefit your business, you’re not alone. It can be difficult to understand the exact reasoning behind creating […]
Your website is the foundation of your company’s online presence. It helps people find you, understand your services and generate leads or sales. But unfortunately, a lot of B2B companies have a questionable view of their website’s ROI. This isn’t always accurate, but many business owners and marketing managers simply don’t know how effective their […]